How My Client Had Her Best Day in Online Sales… Ever
In this post, we’re diving into the inspiring story of my client, Margaret, the mastermind behind a thriving tea company, 27 Teas, and how her strategic approach during a 24-hour flash sale led to her highest online sales day ever—even outperforming Black Friday weekend!
The Backstory
I first met Margaret years ago through another group coaching program for female entrepreneurs focused on financial growth. From the moment we connected, I was inspired by her entrepreneurial drive and deeply resonated with her story—she’s a fellow mom balancing business and little ones (now two kids under her wing!). Margaret’s passion for tea struck a chord with me, as I’m a tea enthusiast myself, and over time, our connection grew.
When I launched the first round of Own Your Brand, Margaret jumped in. Her goal was crystal clear: find strategies to maximize her revenue while being more intentional with her time on social media. Like many entrepreneurs, she wanted to work smarter, not harder, and create meaningful results without sacrificing precious time with her family. As she puts it, she wanted to be more consistent. Have more confidence. Get ideas on what to post!
The Goal: Increase Revenue and Streamline Strategy
Margaret wanted to grow her revenue without the overwhelm of spending hours on social media or trying to “do it all.” She was searching for actionable strategies that aligned with her brand and her lifestyle. She wanted her views to turn into revenue.
The Solution: A 24-Hour Flash Sale
Enter the Own Your Brand framework! During one of our strategy calls, we brainstormed ways to boost sales during a typically slow time of year—July. For many businesses, especially in niche markets like tea, the summer months can feel like a slump. But we saw an opportunity: a 24-hour flash sale.
I often tell my clients that there’s no one-size-fits-all strategy for business success. What works for one brand might not work for another, but one principle I swear by is the “Power of Three.” You can’t launch something and declare it a success or failure until you’ve communicated about it at least three times in three different ways. This approach ensures your message reaches your audience effectively, without feeling repetitive.
For Margaret, we designed a robust promotion plan that leveraged both her newsletter and social media. We mapped out every detail:
Social
(1) Announcement: Use newsletters & social to start the day with a BIG announcement - preferably a video infeed plus stories. Give us details!
(2) Share updates: Continue with updates throughout the day via stories! Keep the hype going, and show us what has been ordered! Share best-sellers. Is anything “low stock”?
(3) Last call: Do a “Last Call! post & newsletter“. Be sure to thank your customers and share results to generate excitement for what's to come.
Newsletter
(1) Morning, (2)afternoon, and (3) that prime 9pm EST slot. It might seem overwhelming if you're a business owner, but when you don't send them often, each email becomes a valuable opportunity. When you do it, it's pure gold.
Margaret executed the plan like a pro—consistent, prepared, and laser-focused.
The Result: Her Best Online Sales Day Ever
The results were jaw-dropping. Margaret’s 24-hour flash sale not only outperformed expectations but also became her best online sales day to date, surpassing even her Black Friday weekend!
This success wasn’t just about the numbers. It proved the power of strategic planning and consistency. Margaret didn’t just launch a sale; she cultivated an experience for her audience, building trust and excitement that translated into record-breaking sales.
Trusting the Process
“The course paid for itself thanks to the media. and overall business coaching.”
Margaret’s story is a testament to the transformative impact of personalized strategy and the willingness to step out of your comfort zone. As one of the first members of Own Your Brand 2023, her journey demonstrates how intentional planning and consistent action can lead to incredible results.
If you’re sitting on the fence about investing in your brand, Margaret’s success shows what’s possible when you take the leap. Ready to write your own success story?
Click HERE to learn more about Own Your Brand and join our next session!
Margaret’s flash sale wasn’t just a win for her revenue—it was proof that with the right tools, strategies, and mindset, you can achieve extraordinary results in your business, no matter the season. What could your best sales day look like? Let’s find out together.
