Are YOU ready to

OWN YOUR BRAND?

The Own Your Brand framework leverages social storytelling to transform the way you present your brand to the world.

Stop playing small — it’s time to own your brand.

Own Your Brand isn’t just a program — it’s a proven framework for female founders who are ready to show up, stand out, and scale with strategic storytelling and video-first marketing.

Whether you need deep-dive 1:1 coaching, the energy of a group cohort, or a self-paced course, Own Your Brand gives you the tools, strategies, and structure to make your brand impossible to ignore.

The Own Your Brand framework hands you the tools, strategies, and no-nonsense advice to tell your brand’s story with confidence, dominate social media, build a loyal community and generate sales.

And you can access it in three ways.

What if you could get results like this?

ABOUT LAUREN MAGENTA

With over 15 years of experience creating content for big and small brands, Lauren is the expert storyteller you want on your team.

From her days shooting and producing content with Martha Stewart and Refinery29, to partnering with brands like Fage, Braun, Clearblue, Dove Chocolate and more — Lauren’s ability to package a brand’s story into content that generates actual results is unmatched.

As the creator and host of Own Your Brand, Lauren’s the kind of leader who isn’t afraid to jump in and get her hands dirty — ensuring that you’re not just happy you invested in her program — but that it’s something you can’t stop talking about.

THREE WAYS TO

NEXT GROUP STARTS
APRIL 22nd, 2025!

Signature Group Program

$2,997

A 7-week mentorship program for female founders that empowers you to level up your business through strategic storytelling, social optimization, and community-based accountability.

Content Bootcamp Course

$497

A hands-on, self-paced video course led by video storytelling expert, Lauren Magenta. Includes: 40+ video scripts to follow to create your own content, 21-page workbook, 3 coaching videos

1-on-1 Coaching

$5,997

A 6-month, high-touch coaching experience gives you direct access to Lauren with 2 private calls per month. Get tailored strategy, hands-on support, and a roadmap designed just for your brand.

Have questions before investing?

Book a 30-minute Discovery Call with Lauren to see which option is right for you.

Now imagine this…

What if you had access to an expert content creator and video producer dished out her storytelling and video production secrets?

What if she poured her time, expertise and shot-of-espresso energy into showing you how to package your brand for social media in a way that grabs attention and boosts sales?

 Introducing

The proven go-to for female founders looking to scale their businesses through social storytelling.

A proven framework built on over 15+ years of video storytelling experience with:

Practical Strategies

Tactical tips, tools and takeaways to start transforming your business immediately.

Accountability

Consistent accountability, inspiration, mentorship, and advice from Lauren and participants.

Community

An empowering network of female entrepreneurs who support, uplift and inspire one another, and build lasting relationships.

 Does this sound familiar?

I’ve heard it all from Own Your Brand students…

“I never know what to post on social media. And when I do post? I don’t see results from it.”

“I don’t have time to build a meaningful social media following. I can’t add another thing to my plate.”

“I don’t understand — how does social media work so well for everyone else — but for me? It’s crickets and empty carts.”

“I feel like I’ve plateaued on social. I can’t seem to get new eyeballs and new customers.”

Own Your Brand is the answer for founders tired of stagnant sales, stalled social growth, and the constant struggle to break through.

What Own Your Brand students are saying…

 What’s actually covered in Own Your Brand?

Questions about what we’ll cover? Keep scrolling.

How to Own Your Calendar

Receive a 30-day content calendar, built by Lauren, that’s completely customized for your business. We all get on the same page about sustainable cadences and content.

How to Own Your Story

This is more than a highlight reel — it’s your story. This week, the focus is on how you got to where you are and getting comfortable on camera with formats that fit you and your brand.

How to Own Your Time

Learn tricks of the trade from Lauren’s 15+ years in video production. Two words: Batch it! Learn how to fit content creation into your schedule without burning out.

How to Own Your Credibility

Ready to understand why claiming your own credibility as a founder is critical to your content’s success? This is a pivotal week in the program as a main storyline in all of your content.

How to Own Your Feed & Formats

A quick level-set after four weeks of consistent content creation and posting. We review analytics, refine bios, edit thumbnails and take a look at the way our content’s being presented.

How to Own Your Growth

Whether it’s influencers, UGC or collaborative content — what’s next for you? This is where we plan for bigger and better ways to leverage social as the impactful tool it is.

My mission is simple – empowering women to unlock their potential and grow their businesses.

I believe in you. I want to see you grow. I want to see your business scale. I want to see your business become profitable. I created this group mentorship program to empower you, educate you, hold you accountable and give you the tools you need to achieve results and OWN YOUR BRAND.

– Lauren Magenta
Founder, Own Your Brand

Have questions? Poke around here.

  • Whether you're selling a physical product or a service — Own Your Brand is for you. Of the 50 students who've gone through the program – we've had a healthy mix of both. Anyone from motion graphic designers to umbrella makers to lactation consultants to jewelers have been wildly successful in the program.

  • That's just it — Own Your Brand is about SO MUCH MORE than social media. Do we focus on video content for social (e.g., Instagram, Tiktok, LinkedIn, etc.) — yes. But guess what? Everything we cover translates to all aspects of your brand's marketing. This means that while the core of what we talk about centers around social storytelling — Own Your Brand Is truly about owning your brand's story in every arena.

  • If you'd like someone from your team to participate in the course (instead of you), you can sign them up in your place. If both you and another person from your team are planning to participate, you must pay two registration fees.

  • There are not currently any payment plans available for Own Your Brand, but we do offer a limited number of scholarships for each round. For more information on OYB scholarships, fill out the contact form.